New Facebook Places Dirty Little Secret August 24, 2010
Posted by caimagemaker in Facebook.Tags: facebook
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Facebook seems incapable of releasing a new feature that doesn’t come with a significant downgrade of your privacy, it’s worth thinking about who you’re dealing with. Facebook’s location-based service allows people who are not you to check-in to a location for you. This means that even if you don’t want to notify all of your Facebook connections where you are, someone else can still let them know by mentioning that you are someplace.
Here is a juicy little tidbit that you may not know. Unless you have edited your Facebook custom privacy settings someone can tag you at a “Place” without your permission. Think of the reputation nightmares that could create!! Say someone plays a bad practical joke and checks you in at a less than desirable location only to have it appear on your Facebook wall for all of your “friends” to see. Not cool!
The following slide presentation below will take you step by step so you can change the current default functionality to prevent other Facebook “friends” from tagging you without your permission. To access Brad Danko’s step-by-step guide Click Here
August 19, 2010
Posted by caimagemaker in Facebook.Tags: facebook
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Would you like to take your Facebook Fan Page from Blah to Bling? The objective of your Fan Page is to create a loyal following of people that trust and respect you. Do those principles sound familar? How do you create meaningful long term relationships offline? Answer: develop trust and respect from the people in you sphere of influence. This can be done online as well. The old adage that says you have one chance to make a first impression. There are a handful of things to add to your to do list to put your best foot forward on Facebook. This is an outstanding article, check it out > Click Here
Social Media Back to the Future August 16, 2010
Posted by caimagemaker in Twitter, YouTube.Tags: facebook, social media, twitter, YouTube
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What if Facebook, Twitter, YouTube and Skype existed 40 years ago? How about just 10? Sometimes I am still amazed at how young these social media companies are. It’s exciting to think where we will be in another 40 years! Now where is my flying car?!
Brazilian ad agency Moma created these fake vintage ads for Facebook, Skype and YouTube for a media seminar called “Everything Ages Fast.” Enjoy!
Social Media in zero minutes a day August 13, 2010
Posted by caimagemaker in social media.Tags: california image maker, facebook, social media, twitter, Video, YouTube
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Social Media Manager
You understand the importance of social media in the real estate industry. You’ve heard that social media can be a very powerful tool when it comes to interacting with potential leads to earn their trust and effectively let them know that you’re an expert in your community. You just don’t have the time to incorporate social media into your overall marketing plan. Not to mention coming up with a strategy, setting goals and measuing the success of your social media efforts.
Blogging fequently and having an active presence on Facebook and Twitter aren’t really an option anymore. I know, you don’t have time. You don’t know where to start and you can’t even wrap your head around it.
Your Social Media Marketing Manager can:
1.) Create an extensive strategy for your social media efforts, specific to YOUR target market and community.
2.) Determine a budget for your social networking campaign(s).
3.) Setup and maintain your Facebook, Twitter, YouTube and Blog accounts and more.
4.) Create frequent and creative (SEO’d) blog posts with information, events, stats and more, all local and relevant to YOUR community/target market.
5.) Notify you of any solid leads generated by the social networking efforts and interactions.
6.) Measure success and your ROI.
If you want to an expert in this emerging market, do not invest your time, invest your money, hire an expert and recieve the maximum return on investment. More Traffic, More Leads, Better Conversion. Contact us today.
Facebook & SEO, are you in the know? August 10, 2010
Posted by caimagemaker in Facebook, seo.Tags: facebook, seo
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Over the past year, Facebook Pages have increasingly become more definitive as a key role in Realtors online marketing strategies, and in doing so, the need to understand how to make them work for your business has respectively grown too. To just simply have a business (Fan) page on Facebook is not cutting it anymore; learning how to maximize on capturing as many of the hundreds of millions of eyeballs that are viewing Facebook every minute of every day is (or at least should be) paramount. Lean More > Click Here
What would the dinosaurs have Tweeted? July 22, 2010
Posted by caimagemaker in Facebook, Twitter.Tags: california image maker, facebook, social media, twitter
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Dinosaur tweet
Social networking is not a life support system for cave paintings or newspaper classifieds.
Contrary to popular belief, social networking is not advertising. It’s not even marketing. Yet by the looks of what’s still happening these days online, too many real estate agents think social networks require the additional fertilizer in the form of their (beepy) listing information. If the first thing you do when you meet an old friend for lunch is whip out a copy of your newspaper advetizing, you’re probably doomed to failure when it comes to Facebook.
Makes you wonder: What would the dinosaurs have Tweeted?
It’s the biggest “huh?” since the Chia Pet. It’s strange – given the power of social media to support hyperlinks, blog postings, video clips and even instant chat – that real estate agents think the best use of social media is as another “mass mailing” tool for boring property advertising. How does polluting their prospects’ screens with old school advertising contribute to the housing recovery?
Then there’s the abuse of the medium: sending advertising emails in social networks, filled with open house dates and classified-newspaper style ads with abbreviations like “2BR/2BA LG FM RM,” no photos and sometimes not even a hyperlink. Why send this stuff to people who live hundreds of miles away from your listing and didn’t study Latin anyway? It’s doubtful this creates fond thoughts – perhaps the very opposite – of their decision to become your friend online.
Much of the industry has never learned to prospect. Prospecting means building relationships, earning trust, and understanding the needs of each potential customer individually. Instead, the persistent concept of success for sales people is to advertise: yell, scream, and spread around as much mundane information about housing as possible, without any connection to the recipient’s actual needs and wants. Property information which, in all likelihood, the consumer already knows all about. Do they really, really, really need an agent cluttering their news feeds with this stuff?
That’s why they call it social networking.
Social networking is prospecting. Repeat after me: it’s prospecting. Not advertising. It’s about making friends and influencing potential customers. It’s like meeting them in a coffee shop, supermarket or golf course. It’s like having a phone conversation with a past client to maintain awareness and gently solicit referrals. Social media is an outlet for contributing valuable content to people’s understanding of the marketplace. For listening. Asking. Watching. It’s the “hi, thinking of you” comment made on other people’s walls. It’s even the basic “I’m having a good day, hope you are too,” status updates that, while not rocket science, keep us in our sphere of influence’s minds.
None of which is advertising.
What is 500,000,000? July 21, 2010
Posted by caimagemaker in Facebook, social media.Tags: facebook, social networks
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Answer – The number of registered users on Facebook. It’s official Facebook has just surpassed 500,000,000 registered users. WOW!!! Where will it go from here, the sky is apparently the limit. Safe to say that it more than a fade. What are you doing to capitalize on this massive shift.
The Science of Facebook Marketing July 20, 2010
Posted by caimagemaker in Facebook.Tags: facebook, marketing, social networks
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Here is some useful advice on how to enhance the content posted by a brand on Facebook. Here are some interesting facts and tips to help boost the quality and likability of your posts:
- When the word ‘video’ is in the title of an article or post it is 30% more likely to be shared on Facebook (and 30% less likely to be shared on Twitter!).
- Stats and numbers should be used as much as possible in your Facebook content. People like specificity, so content that includes numerical digits is more likely to be shared.
- “Sex” is the most shared word on Facebook while the word “negative” is the least shared word. Making your content language sexier can go a long way.
- The Facebook community likes simple and plain terms, so no flowery language is necessary. Content should be written with more nouns and verbs rather than adjectives and adverbs.
- Saturday is the highest sharing day on Facebook during the weekend and Tuesday is the highest sharing day during the week.
- Avoid using marketing buzz words like “leverage” or “optimize.” Facebook users are generally turned off by this type of language.
Here are some additional ideas on the mindset of the community and how to maximize the impact of your content:
- Facebook should be used to facilitate existing relationships- the platform gives brands the ability to strengthen these relationship and put their entire network in front of an audience.
- Emphasize social proof- people will not become your friend or fan on Facebook if they don’t have proof that you are great. Who wants to like a page that no one else likes or become a fan of a page with no fans?
- Ideas on Facebook do not spread because they are ‘good’- they spread because they are entertaining.
- Facebook is entirely performance based- people use the platform to portray themselves to others. Therefore, you should be offering them information and tools to make them look “cool” to their friends and fans.
- There is a hierarchy of Facebook contagion- in order for people to like your page, they need to be 1) exposed to it, 2) aware of it and then 3) motivated to like it.
Get social media results in real estate June 30, 2010
Posted by caimagemaker in blogging, Facebook, Linked In, Twitter, YouTube.Tags: blogging, facebook, LinkedIn, social media, twitter, video sharing
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This is a must see! How are real estate professionals using social media to get results. Whether they are sharing videos, listings or advice with their communities and prospective buyers or sellers, real estate pros are making progress in using social media for real results. Check it out >> Click HereFacebook Video Ads Rock!!! June 22, 2010
Posted by caimagemaker in Facebook, video.Tags: facebook, Video
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Have you considered using Facebook video ads? First, Facebook is a top-ten video site without without setting out to be. Second, Facebook is home to some of the most engaged viewers online. Finally, Facebook users need very little encouragement to start sharing. Must read: Click Here
